2023 Grocery Industry Icons & Innovators
Member, Board of Directors
Campbell Soup Company
Sarah Hofstetter is a visionary leader with a proven track record of driving tremendous growth in multiple disruptive environments over the past 25 years. Sarah currently serves on the Board of Directors of Campbell Soup Company, is President of Profitero, and co-host of the Brave Commerce Podcast.
Before joining her roles at Profitero, Campbell’s and Brave Commerce, Sarah spent many years at award-winning advertising agency 360i, most recently as Chairwoman and CEO, growing the agency from $5MM to $180MM by continuously pivoting company offerings to be aligned with changes in consumer behavior. She started the company’s social media capability before Twitter, Snapchat and Instagram existed, earning the trust and business of megabrands around the world. She saw the changes unfolding early on in both consumer behavior and the brand-consumer relationship and adapted the agency’s capabilities from a search engine marketing vendor in 2005 to a social media leader to a full-service digitally-led agency helping brands like OREO, Nestle, HBO and Absolut capitalize on change to grow business, encompassing media, creative, consulting services and expanded multiple national offices and strategic international hubs. Consequently, 360i was recognized by Ad Age as among the top 10 national advertising agencies every single year that she was CEO and President.
Her biggest pride comes from her children Abby (24) and Sam (22) and helping others via mentorship – both directly and through co-founding EVE, a mentorship community designed to help elevate women in the commerce industry.