Rob O'Donnell

VP, Ecommerce & Digital Marketing


Rob has spent his entire career at Applegate helping to build the brand, the culture, and the organization. He is currently responsible for growing Applegate’s omnichannel sales and engaging with the brand’s passionate consumers. 

Rob and his team take an integrated approach combining disciplines across e-commerce, digital marketing, search, web development and social consumer engagement to bring the brand’s voice, mission, and products to consumers. 

Rob has a passion for driving change. He and his team are working to transform the Applegate organization to meet the rapidly shifting consumer shopping behaviors.