Grocery Industry Icons & Innovators
VP, Global Advanced Analytics, AI, & B2B E-Commerce
The Kellogg Company
Rob Birse is the Vice President, Global E-commerce at Kellogg Company. He is also a member of the Global Growth Leadership Team. In his role, he leads a cross-functional team that provides innovative digital solutions to unlock new revenue streams across B2B, B2C, DTC, and eRetail channels using the latest cloud solutions and AI tools. Prior to Kellogg, he held global and regional transformation leadership roles spanning the software, semiconductor, and wholesale industries. Rob has maintained a reputation as a trailblazer throughout his career, often disrupting traditional industrial practices to create a competitive advantage. Originally from the UK, Rob & his wife live in Chicago, where they can often be seen swimming, biking, and running in preparation for their next Ironman Triathlon.