Grocery Industry Icons & Innovators
SVP, Commercial Strategy
Peter is Commercial Strategy Lead at ChaseDesign, helping clients translate how and why people buy into more profitable retail experiences. Peter brings decades of expertise leading retail experience, including prior roles as CMO of Epsilon’s Commerce Agency, and as Founding Principal at Catapult Marketing, ranked as #1 commerce agency for many years.
Honored as a Distinguished Faculty Member of the Path to Purchase Institute, Peter’s been a featured speaker at Future Stores, PTPiQ Summit & Expos, NACS, CHPA, Retail Innovation Week, the Category Management Association, and ANA events. Peter’s thought leadership has been published in Ad Age, The Drum, Path to Purchase IQ, Campaign, Progressive Grocer, Chain Store Age, Retail Tech, Retail Customer Experience, MediaPost, and The Huffington Post.