Grocery Industry Icons & Innovators
Patricia Vidaurri
Loyalty Program Product Head
OXXO
Patricia has more than 15 years of experience in Customer Strategy, specializing in CRM, Customer Intelligence and Loyalty strategy. She has worked in telecommunications and retail companies in both Brick & Mortar and eCommerce (Telefonica Movistar México & Walmart México). She currently works as Head of product at FEMSA running the OXXO loyalty program.