Ofek Lavian

Co-Founder & CEO


At Forage, Lavian oversees the day-to-day operations, leading and scaling teams including product, operations, and partnerships. Lavian’s experience building out teams and products from inception to scale will be key to Forage’s mission of democratizing access to government benefits. That, combined with his years of experience working in high-growth environments and marketplace businesses, makes him uniquely qualified to accelerate Forage’s ambitious growth trajectory.

Prior to joining Forage, Lavian led the Payments and Commerce product teams at Instacart where he built the company’s core payments infrastructure and launched multiple products that drove billions in incremental impact during Instacart's peak growth years. These include launching new payment methods such as EBT/SNAP (Food Stamps) and PayPal, Instacart Gift Cards, Prepaid Cards, Stored Value, and a Co-Branded Credit Card with Chase (launching later this year).

Before Instacart, Lavian was also a Product Manager for Payments at Uber where he powered Uber’s global payments platform, responsible for processing tens of billions of dollars in payments volume in 60+ countries. While there, he led the launches of key payments products including Tipping, which contributed to billions in additional earnings paid out to drivers globally, The Uber Visa Credit Card, Uber Gift Cards, and Pay with Venmo, PayPal, Apple Pay, and other alternative payment methods.