Nadia Masri

Founder & CEO


Nadia Genevieve Masri is a 4-time founder, Forbes 30 Under 30 headliner, TEDx Speaker, and the CEO & Founder of Perksy. 

With a fresh take on understanding the habits, behaviors, and preferences of Gen Y and Z consumers, Nadia is redefining market research for the mobile generation by making feedback the favorite form of engagement. 

Prior to Perksy, Nadia founded 3 other companies before studying psychology and marketing at Harvard, which she left early to build Perksy. Nadia is passionate about product innovation, design, and neuroscience. 

When she isn’t studying human behavior, you’ll find her speaking at conferences or hosting workshops for Fortune 500 brands.