Grocery Industry Icons & Innovators
Co-Founder & CEO
Mike Wystrach is the CEO & Founder of Freshly, the leading fresh-prepared meal delivery service in the U.S. Born and raised on a cattle ranch in Arizona, Mike grew up working in his family’s restaurant where he developed a keen taste for the food industry. After trying his hand at investment banking in NYC, Mike was drawn back to his roots. With a stronger entrepreneurial focus, he set his sights on opening his own restaurant while also pursuing real estate and technology opportunities. After years of living a fast-paced lifestyle working long hours on Wall Street and eating poorly out of convenience, he saw a decline in his health. Freshly emerged from his personal mission to eat better. He turned to a physician and family friend to guide him towards a healthier, more balanced lifestyle with a meal plan prepared by chefs at his family’s restaurant. This new way of eating revitalized Mike’s quality of life, leading him to grasp the value of giving everyone access to a nutritionist and personal chef. What started as a solution to a personal problem led Mike to found Freshly in 2012. Since then, Mike has taken Freshly from a scrappy startup to a billion-dollar business. In October 2020, Nestlé acquired Freshly for $1.5B. Headquartered in New York City with distribution centers in Arizona, Maryland, New Jersey, California, and Georgia, today Freshly delivers one million meals per week to customers nationwide.