Grocery Industry Icons & Innovators
Founder & CEO
Mike Pedersen is the co-founder and CEO of AdAdapted, where he has led the company to become a leading shopping list marketing mobile advertising and insights platform built for CPG, brands, agencies and retailers. Mike started his career as an engineer, working in a variety of mediums as a software and web developer. He then joined Platform Architect, a word-of-mouth marketing platform, in a sales and engineering role. Through his years of experience, Mike brings a wealth of expertise on ad tech tools and add-to-list technology to help brands reach the right shopper at the right time.