Grocery Industry Icons & Innovators
Founder & CEO
Mike is an innovative food and beverage executive who has leveraged over a decade of strategy and operations experience to launch and grow Choice Market. Choice, based in Denver, CO, is a progressive omnichannel retailer that combines high quality groceries and prepared foods from local vendors with a leading-edge digital customer experience.
Choice recently opened a flagship market in Denver’s Golden Triangle neighborhood which features the brand’s Choice: NOW frictionless shopping experience. This convenient customer journey is powered by AI/vision systems and allows customers to scan The Choice Mobile APP upon entry, pick up their groceries and freshly prepared meals and exit the market without a traditional checkout.
Prior to Choice, Mike served as Senior Category Manager at Danone. He and his team were responsible for the sourcing, contracting, cost reduction and supplier performance activities for all plastic packaging in North America. Mike also supported the Horizon Organic and Silk brands with new product innovation and commercialization.
Mike graduated from Penn State University with a major in Supply Chain and Information Systems and went on to get his MBA at the Thunderbird School of Global Management.