Michelle Cordeiro Grant

Founder & CEO


Michelle Cordeiro Grant is a serial entrepreneur, brand builder and innovator. After spending the tenure of her career at household names in the retail industry including Federated Merchandising Group, VF Corporation, and Victoria’s Secret, she moved into the startup world. In 2016, she founded LIVELY, a Leisurée brand inspiring women to live passionately, purposefully and confidently. In three years, she grew the brand from concept to 5 stores, 165,000+ ambassadors, and $105M acquisition. 

Michelle founded her next adventure, GORGIE, in 2022. The energy drink with benefits that actually tastes good, feels good, and looks good too! From concept to shelf in 6 months, GORGIE is now sold online and across thousands of retail doors nationwide - including Sprouts Farmers Market, Erewhon, Juice Press, Earthbar, Equinox, and select Whole Foods Market stores. 

Michelle is also an avid angel investor, podcast host, public speaker, mentor to women in business, and mom of two.