2024 Grocery Industry Icons & Innovators

Matthew Bruhn boasts over two decades of global experience in the alcohol beverage industry, marked by remarkable innovation and commercial triumphs. Currently serving as an Investor, Advisor, Board Member, and CEO since June 2021, he provides invaluable strategic and operational guidance to beverage brands. Notably, he has facilitated over $40 million in capital for brands and achieved over $20 million in net revenue in 2023 alone. Previously, as General Manager/President of Pabst Brewing Co. from November 2017 to May 2021, Bruhn orchestrated significant EBITDA improvements, formed strategic partnerships, and spearheaded a complete reset of the company's strategic direction. His illustrious career also includes pivotal roles at Diageo PLC, where he reshaped iconic brands like Smirnoff and Cîroc, and at Diageo Australia, where he achieved impressive growth and garnered international recognition for creative excellence. Bruhn's leadership prowess and transformative strategies continue to shape the landscape of the beverage industry.