2023 Grocery Industry Icons & Innovators

Matt Eichorn is the President and a Co-founder of Freeosk, Inc – the leading omnichannel discovery platform that digitizes moments of discovery in-store. Found in more than 1,400 retail locations nationwide, Freeosk transforms on-demand free sampling experiences into measurable sales impact and memorable brand experiences. With roots in marketing services, Eichorn and his team have combined their deep knowledge of shopper engagement with shopper technology to digitize the retail environment, helping both Fortune 500 and emerging brands grow by introducing curious shoppers to new products and categories along the path to purchase. Using multimedia, merchandising, and one-to-one retargeting across digital channels Freeosk has not just reinvented sampling, but has created an entirely new data driven marketing platform for brands.