Lorelei Bergin

VP, North American Retail


Lorelei Bergin is the Vice President of North American Retail at NielsenIQ, She is an accomplished practitioner and recognized thought leader on retail and analytic strategy. Lorelei specializes in business intelligence, data monetization and valuation, master data management, data warehouse design, and data governance.  She leads multiple retail accounts delivering data-driven and actionable insights on price, promotion, product attribution, assortment, omni channel market share, shopper behaviors, and supply chain. Prior to joining NielsenIQ, Lorelei was a Senior Consultant/Architect for over a decade serving retail, manufacturing, government, and healthcare industries. 

Lorelei was instrumental in founding the Business Intelligence & Analytics concentration for Middle Tennessee State University which was ranked #4 in the US for Best Masters Programs by Best Value Schools in 2021. She has taught as an adjunct professor at both MTSU and Belmont. She works with the nonprofit Women in Technology of Tennessee, Co-chair of the Nashville Analytics Summit, and instructs STEM and Coding Camps for Metro Nashville Schools. She holds a Bachelor of Science Degree and Master of Science Degree from Middle Tennessee State University.