Grocery Industry Icons & Innovators
VP of Brand Marketing
Frito-Lay North America
Currently Leslie looks after all the marketing initiatives for our Tostitos & Smartfood brands as well as our Dips and Macrosnacks portfolios.
Prior to that, Leslie led Frito Lay’s innovation planning, strategy, and reporting across all snacking brands as well as innovation capabilities within the marketing organization.
Her first major brand role at Frito Lay was on Doritos where she “Reignited the Icon,” leading two successful Super Bowl campaigns, the record-breaking launch of Flamin’ Hot Nacho and ultimately returned the brand to above plan growth. Before joining the Doritos team, Leslie led the Core Brand innovation team where she worked on developing innovation projects and pipelines across Doritos, Cheetos, Tostitos & Dips. She started her career at PepsiCo with roles on the Shopper Marketing team and on the Foodservice Culinary Innovation team.
Prior to PepsiCo, Leslie worked at Dr Pepper Snapple Group leading the Dr Pepper, Crush & Schweppes brands & started her marketing career at General Mills.
Leslie has a BS in Business from Miami University and an MBA from the University of Texas at Austin. Away from work she enjoys spending time with her husband and kids (Jackson – 17, Isabel – 16), running, cooking and traveling.