Lei Duran

SVP, Retail Insights


Lei has 20 years of experience as a marketing and merchandising strategist. She was a senior-level client for most of her career at Fortune 100 companies, including Delta Airlines, Miller, Walmart, and then on the agency side with WPP Geometry. She spent the most recent 15 years working in the Walmart ecosystem, including 10 years as a marketing and merchandising leader with a multibillion-dollar P&L. She most recently worked with top CPG suppliers using her deep understanding of Walmart to drive sales and distribution growth via marketing and advanced strategic planning. She is passionate about the fast-paced nature of commerce and has an innate curiosity about what drives shopper behavior. Lei holds a bachelor’s degree and an MBA from the University of Michigan.