Larry Liu

Co-Founder & CEO


Larry Liu is the CEO and founder of Weee!, the largest and fastest-growing online Asian and Hispanic e-grocer, which provides exciting, high-quality products to consumers nationwide. Almost two decades ago, Larry came to the United States as an engineer; he quickly realized there was not simply a lack of Asian goods at local stores, but that a social and joyful aspect of shopping was missing. 

Larry believes that people should celebrate life through food by empowering the shared discovery of delightful, food-at-home products and experiences. Founded in 2015 and valued at over $2.8 billion, today, Weee! has over 2,000 employees and serves ethnic communities with access to authentic and exciting food throughout the nation. Prior to launching Weee!, Larry worked at Intel, Brocade, and Atmel in various engineering and finance roles. He holds a BSEE from Shanghai Jiao Tong University and an MBA from UC Davis Graduate School of Management.