Grocery Industry Icons & Innovators
Head of Retail BigBox, NA Global Business Solutions
Kristin Patterson is the Head of Industry for US Big Box, Grocery and Department Retail at TikTok, leading a world-class partnerships team that helps retail brands activate, meaningfully engage with and drive sales with the TikTok community.
Kristin joined TikTok in 2021. Prior to TikTok, she spent 16 years in various media and advertising roles at Nielsen, Google, Pinterest & UberEats. At Nielsen, she led an analytic consulting practice focused on price, promotion and media mix model analyses for grocery & CPG clients. Her work at both Google and Pinterest was in support of analytics and advertising partnerships for large retail partners. And at UberEats, she led the US enterprise partnerships team in sales, onboarding, operations and advertising on the delivery platform.
Kristin attended Indiana University and currently resides in Chicago with her husband, 8 year old son, and 2 dogs.