Kendra Bracken-Ferguson

Founder & CEO

BrainTrust

Kendra Bracken-Ferguson is a transformative brand builder, connector and launcher. With a career that spans brand development, strategic planning, operations, investing, board membership and C-suite leadership, she has helped create, build and monetize over 200 influencer-driven brands that have generated more than $100 million in revenue.

Kendra has made it a business practice to build data-first businesses around niche influencers and talent primarily focused on lifestyle, beauty, and wellness. Kendra was credited with launching the first mobile music studio licensing and rev share deal between unsigned bands, Cingular Wireless, and Myspace in 2003 and has continued to build revenue-generating brand partnerships and opportunities ever since.  

Before starting her journey as an Entrepreneur, Kendra helped create the social media footprint for fashion behemoth, Ralph Lauren, where she was the company’s first Director of Digital Media. Kendra's work during and since her time at Ralph Lauren was informed by her years as Vice President of Digital at Fleishman-Hillard, New York, where she led the digital consumer team in developing social media strategies for clients including AT&T, DKNY, and P&G.  

Allowing her mantra, “Carpe Diem” to guide her, in 2010 Kendra took a leap of faith and along with Karen Robinovitz created Digital Brand Architects (DBA), the first blogger management agency evolving into a global company that upon exit to UTA in 2019, had a collective reach of 200 million. Post DBA, Kendra founded BrainTrust, a social media, and brand development agency that drives the digital brand strategy and online media presence for talent and global brands such as Halle Berry, Kelly Ripa Home, Dear Drew by Drew Barrymore, Revelations Entertainment by Morgan Freeman, Sally Beauty, Under Armour and many more. 

After a long-standing relationship as Halle Berry’s Business Partner, the two launched rē•spin in 2020 to democratize the health and wellness industry. Kendra is the co-founder of BeautyUnited, a nonprofit focused on diversifying the beauty and wellness industry and is the host of Business of the Beat, a beauty and wellness podcast available on Apple, Stitcher, Spotify. 

Born out of BrainTrust, her latest endeavor BrainTrust Founders Studio focuses on increasing inclusive economic opportunities for Black beauty and wellness founders providing mentorship, education, community and capital to help them accelerate their businesses and build sustainable growth.  

In 2020, she was named one of Essence Magazine's “17 Inspiring Black Executives Redefining The Face Of Beauty.” In 2021, she was named to the Glossy 50: The collective that shaped the beauty and fashion industry; named Ulta Beauty MUSE 100: A celebration of 100 inspirational Black voices making beauty in our world possible and included in LA Style’s 2021 Most Influential List. 

She is a Board Member of Blushington, G&B, and Cayton Children’s Museum and holds membership in DealMakeHers and Female Founders Collective. 

Kendra has an endowment at her alma mater, Purdue University for a Black female freshman student in the communications school to increase the number of Black students at the University.

She resides in LA with her Husband, Daughter, English Bulldog and Turtle.