Kendra Bracken-Ferguson

Founder & CEO


A leading domain expert on beauty and wellness and a three-time founder with two exits, Kendra is currently the Founder and CEO of BrainTrust, a global brand marketing firm and BrainTrust Founders Studio, the largest membership-based platform dedicated to Black founders of beauty and wellness companies. She also is a General Partner in the adjacent BrainTrust Fund, dedicated to investing in breakthrough Black-founded beauty and wellness companies. She hosts Business of the Beat podcast that uncovers key takeaways and behind-the-scenes stories of BIPOC founders, senior executives,

influencers, and operators who are in the process of starting, growing, and accelerating their businesses.  A transformative brand builder, Kendra is the secret ingredient in guiding and monetizing more than 200 influencer-driven brands that have collectively generated more than $100MM in revenue. Among her firsts, Kendra has the distinction of being one of only 200 Black women to have raised more than $1MM in investment for her first company. Kendra’s first book, The Beauty of Success: Start, Grow and Accelerate Your Brand launches February 13, 2024 through Wiley publishing.