Katie Shire-Engleman

VP, Growth & Retention Marketing

Giant Eagle

An award-winning data-driven marketing professional with over twelve years of distinguished performance in both B2B and B2C eCommerce omni-channel retail environments. 

Katie’s expertise is in growth and retention marketing and has extensive experience leading high-impact teams focused on a wide range of areas. This includes personalized 1-1 communications across the funnel, brand building, scaling automation strategies, martech stack transformation and developing holistic marketing strategies across shopping types and experiences. 

Katie currently leads a team of ~50 individuals at Giant Eagle, responsible for end-to-end marketing strategy, implementation and optimization. Some of her career highlights include receiving the Top Women in Grocery 2021 – Senior Level Executive award, building out and scaling Giant Eagle’s personalization strategy and internal ad network capabilities and being part of the team at Walmart to bring their Online Grocery Pickup program to a $1B run rate.