Jola Burnett



Jola Burnett is the Vice President in the US for Behaviorally (Formerly PRS), where we apply a digital-first approach to research, a unique behavioral framework, and decades of category expertise to help define and diagnose factors that influence consumer behavior to drive shopper growth. Jola has over 16 years of expertise in consumer insights as a highly analytical and creative strategic consultant. She is highly passionate about technology, disruptive forces shaping the future, and inspiring innovation through understanding consumer needs, behaviors, and trends, especially as these relate to women. Jola is a prolific speaker at insights industry events, published author for numerous publications, and podcasts with a future-focus on the digital lifestyle, influencer marketing, and female empowerment. She also serves on the Board of MyConnectedHealth, Inc. In her spare time, Jola enjoys going for walks with her puppy and indoor skydiving.