Joey Wilson

Chief Performance Officer


Joey has spent the last 19 years crafting innovative and high performing acquisition and retention ecosystems for clients. As Chief Performance Officer at Razorfish, he leads the Strategy and Commerce teams. Wilson has led marketing transformation and activation for a large and diverse client list including Bridgestone, Carnival Corporation, UPS, Southern Glazer’s, Orange Theory Fitness, and Citibank. He also sits on Razorfish’s N.A. Leadership Team.

Prior to this role he was President, South Region at SapientRazorfish, and has also previously led Sapient’s global Digital and Direct practice, which focused on developing the acquisition, retention, cross sell, experiences, and advanced targeting strategies for Sapient’s clients while also leading the execution and optimization of those strategies.  In that role he worked on clients such as Citibank, Travelers, Royal Caribbean Cruises, Hawaiian Airlines, Visa, and Michelin.

In 2002, Wilson joined PGI, which would go on to be the largest independent interactive advertising agency in the country, where he built out their digital acquisitions, direct marketing, CRM, data warehousing and analytics capabilities, and played a key role in developing their Digital and Direct marketing and media business.

Wilson holds an MBA from Clemson University and graduated from Wofford College with a BS in Economics. A South Carolina native, Wilson resides in Miami with his influencer wife, 9 year-old twins, and a very hyper Doberman.  He also sits on the Board of the Dian Fossey Gorilla Fund.