Jennifer Pelino

EVP, Omni Channel Media

IRI

Jennifer advises the world’s top CPG companies and their media agencies on how integrated data and prescriptive analytics can significantly improve campaign performance and achieve measurable sales lift. She helps brands strategically target, measure and optimize their campaigns across channels, saving them millions of dollars in the paid owned and earned media space.  Her global expertise crosses several critical business functions including marketing, general management, innovation, analytics and operations, offering a unique integrated perspective to improving business results. In addition to her brand strategy work she is a recognized media and CPG industry thought leader, frequent contributor to top advertising publications and a sought-after speaker for key industry organizations, including ANA and ARF. Jennifer has an MBA in Marketing from Northwestern University’s Kellogg School of Management.