Jason Vego

Co-Founder & CEO


Jason is the CEO & Co-Founder of Bevz, a software company that is transforming the snack and drink industry by putting modern technology into convenience stores across the United States, and eventually the world.

Jason is well-known as a convenience store and liquor store expert, with a focus on technology, innovation, and operational efficiency. Jason has deep knowledge across the three-tier system, alcohol and snack distribution, convenience store sales and operations, and the technology opportunities in the restaurant, grocery, and convenience store sectors.

Prior to Bevz, Jason co-founded a software platform for dog groomers. Jason also spent almost a decade at Citrix, a multi-billion dollar technology company, where he was the Head of Global Employee Communications & Engagement.

Jason has a BA from UC Santa Barbara, where he majored in Communication, Business Writing, and Applied Psychology, and has an MBA from UCLA Anderson, with an emphasis in Technology Management and Entrepreneurship.