2023 Grocery Industry Icons & Innovators

Jacqueline Claudia is the CEO of SmarterX—the company that helps retailers and brands know more about consumer products to make, market and move them better. A formidable leader JC, as she is affectionately known, brings a unique drive and passion to her leadership, along with deep experience in business strategy, product innovation, and building scalable solutions. 

JC spearheaded SmarterXs most recent $25 million investment round, the round was led by G2 Venture Partners. A VC firm that only invests in sustainability focused companies that are disrupting traditional industries. In G2 Venture Partners words SmarterX is, "the only company creating intelligent datasets that connect the chemical and physical properties of consumer products with growing regulations for improved sustainability."

She leads a 50% female C-suite team plus 47% of the company’s director roles also occupied by women—highly uncommon in the tech industry. Under JC’s watch SmarterX has been named one of Fast Company’s Most Innovative Companies (2022), as well as winning a SEAL Award (2021) and the Real Leaders Impact Award (2021).

Jacqueline was previously founder & CEO of the award-winning consumer products company, LoveTheWild. She led the innovation and retail practice at Decision Strategies International (acquired by Heidrick & Struggles).  She is also a Fellow of Unreasonable, an organization dedicated to supporting entrepreneurs positioned to bend history in the right direction.