HG O'Connell

Assistant Content Director


HG O’Connell is the Assistant Content Director of Shoptalk and Groceryshop. She works on agenda development and speaker selection for all events, with expertise on the topics of sustainability, purpose and well-being, and talent/professional development. She is the Content lead for Shoptalk Meetup for Women, which takes place virtually in May.

She is also the Content lead for Shoptalk's ATLIS Awards, which debuted in March 2022 and recognize retailers’ achievements in transformation, leadership and impact on sustainability. The goal of the ATLIS Awards is to shine a light on the retailers and brands that are creating innovative and scalable programs, achieving high impact and measurable results, and generating awareness for their efforts so that the industry can advance.

HG joined Shoptalk in April 2019. Previously, she worked in event programming at art institutions such as the New Museum of Contemporary Art and the National Academy of Design. She has a BA from Hamilton College with Honors in Sociology and Religious Studies. She grew up in Blacksburg, Virginia (Go Hokies!) and is an amateur mixed-media artist and writer.