Grocery Industry Icons & Innovators
Co-Founder & Chief Product Officer
Originally from Singapore, Fiona came to the US and started a cookie brand. As she learnt about the incumbent system of wholesale distribution and the inefficiencies surrounding it, she and her cofounder decided to pivot into creating a new distribution network that leverages data and technology to provide both stores and brands a more affordable and accessible way to source and sell products. In 2020, Fiona was featured in Forbes 30 under 30 and in 2022, Pod Foods was listed as Fast Company’s top 10 most innovative companies.