Ethelbert Williams

Head of eCommerce

The Boston Beer Company

Ethelbert Williams leads ecommerce for The Boston Beer Company’s portfolio including Samuel Adams, Angry Orchard, Twisted Tea, Dogfish Head, Truly Hard Seltzer brands and more. He is accountable for ecommerce go-to-market and sales strategies across channels including Walmart online grocery, Kroger, Albertsons, Amazon, other online merchants, grocery delivery partners and wholesalers.

He has more than 20 years of global commercial leadership experience having championed marketing and sales strategies across direct-to-consumer ecommerce, pure play marketplaces and omnichannel retailers. 

Ethelbert previously drove go-to-market and channel expansion for the personal and facial cleansing categories at Kimberly-Clark Corporation. In addition, he has held brand leadership roles at Procter & Gamble and Unilever. 

Ethelbert holds a Bachelor of Science from the Medill School of Journalism at Northwestern University where he serves as an Adjunct Lecturer focused on digital marketing, media and innovation graduate program curriculum. He also sits on the Board of Directors for NSF International.