Ethan Goodman

SVP, Commerce Media

The Mars Agency

Ethan is a renowned marketing strategist with deep expertise in digital and commerce marketing. He has been named a "Young Influential" by Adweek magazine; honored as a "40 Under 40," "Who's Who in Shopper Marketing," and "Faculty Member" by the Path to Purchase Institute; and is a frequent speaker at industry conferences and contributor to industry publications.

He currently serves as SVP of Commerce Media at The Mars Agency (TMA) - a top global shopper marketing agency. In this capacity, he leads a team of talented media planners and buyers in deploying best-in-class omni-channel shopper experiences that drive conversion at retail for TMA's key clients.

Prior to taking on that role, he built, grew and managed TMA's E-Commerce and Innovation practice groups, and guided the team that created SmartAisle - the world's first voice-powered shopping assistant for brick & mortar retailers. He was also Managing Director of Mars Ventures, the agency's venture capital arm that invested in and partnered with promising "MarTech" startups to bring bleeding-edge innovation to key clients. Through this work he built deep relationships in the startup community (with investors, accelerators, etc.), and still serves as a mentor/advisor to organizations like the Zell Lurie Commercialization Fund at the University of Michigan.

Additionally, he spent 4 years in the Digital Strategy group at Leo Burnett | Arc Worldwide, devising and implementing breakthrough, results-driving digital programs for various Fortune 100 clients.

He is a proud graduate of the Stephen M. Ross School of Business at the University of Michigan (BBA '05), a devout Michigan Football fan and an avid skier. He currently resides in Ann Arbor, MI, with his wife Jodi, son Micah and Goldendoodle Maizey.