Grocery Industry Icons & Innovators
Food & Beverage Industry Analyst
The NPD Group
Darren Seifer is The NPD Group’s industry analyst for the food and foodservice industries and a contributing author of NPD’s annual “Eating Patterns in America” report, which is a compilation of all the food and foodservice research the company conducts over the year. Since joining NPD in 2007, Darren has provided insights based on NPD’s food-related research to organizations and companies across the country and has authored a number of food and beverage research reports that cover topics such as the state of health with U.S. consumers, dynamics surrounding meal delivery kits, concerns and strategies related to genetically modified foods, the profile of the organics consumer, the impact of Baby Boomers and Millennials on America's eating patterns, and the unique consumption behaviors of Hispanics in the U.S. Darren is also a contributing writer for several food and beverage trade publications.
In addition to presenting NPD’s annual report on Eating Patterns in America, he is a frequent speaker at industry events hosted by associations and organizations including The National Confectioners Association, The Food Institute, GroceryShop, and others, and is quoted in numerous media outlets including NBC Nightly News, The Wall Street Journal, and the New York Times.