Grocery Industry Icons & Innovators
VP, Head of eCommerce
Bill is vice president of E-commerce for The Kroger Co., based in Cincinnati, Ohio. In this role, he is responsible for leading cross-functional partners in Marketing, Merchandising, Product Development, Technology & Digital and 84.51˚ to develop a robust e-commerce go-to-market and growth strategy across the enterprise..
Bill joined Kroger from Walmart where he served for more than seven years in a variety of e-commerce and store leadership roles. Most recently, he served as vice president of e-commerce and was responsible for all elements of Walmart’s pricing, competitive intelligence, and centralized cost & negotiations, including teams across strategy, analytics, and product management. Prior to that, he worked on the store (brick and mortar) side of the business as a senior director of Pricing Strategy and senior manager of Finance and Strategy. He also led the pricing strategy team at S.C. Johnson and served in a variety of leadership roles in pricing, category management and sales at General Mills.
He received a bachelor’s degree in Business Management with an emphasis in Finance from Brigham Young University and an MBA from the Fuqua School of Business at Duke University.
Bill lives in Cincinnati with his wife and three children.