Bernardine Wu



Bernardine Wu is the founder and CEO of FitForCommerce, a specialized digital advisory and consulting firm, and Managing Director of, an innovation-as-a-service curation program. She is a frequent speaker and thought leader for the retail industry’s leading resources including NRF,, Internet Retailer, Shoptalk and many publications.

Previous lives include Wall Street, Accenture consulting, and founding and selling several start-ups.