Grocery Industry Icons & Innovators
Co-Founder, CEO & Formulator
Ben Goodwin is the Co-Founder, CEO, and Formulator of OLIPOP, the top functional soda brand that supports gut-health and the body's microbiome, which he created alongside business partner David Lester in 2018. Ben, who forwent an environmental science degree in favor of his entrepreneurial spirit, has a passion for health and wellness that stems from personal experience. Ben has a deep curiosity about nutrition's effect on physical and mental health, making him a relentless scholar of the human microbiome and ways to leverage it for overall wellness. Ben has now been an entrepreneur and product developer in the digestive beverage field for more than a decade, striving to create drinks that optimize for both taste and digestive health benefits. This knowledge and experience then became the basis for Ben’s 18 months of research and development for the creation of a prebiotic sparkling tonic now known as OLIPOP. The beverage is eliminating the consequences of the traditional soda category and changing the trajectory of health outcomes for many consumers; each can of OLIPOP has only 35-45 calories, contains two to five grams of natural sugars, and provides nine grams of prebiotic plant fiber.