Barnaby Montgomery

Co-Founder & CEO &

Barnaby Montgomery is CEO of and Barnaby co-founded in January 2002 to deliver your fill-in grocery basket faster than you can do the job yourself. Barnaby re-founded in 2020 with the mission to deliver your weekly grocery basket within 60 minutes for the same price as the grocery store with no fees. Before founding, Barnaby worked for, an early online marketplace & fulfillment provider (e.g. Instacart 1.0).   

Prior to his work in the online grocery business, Barnaby founded, an online retailer that was to fulfill your new cell phone purchase in about 60 minutes. A lawyer by training, Barnaby began his career as an attorney for Latham & Watkins in Los Angeles. Barnaby holds a BA from UCLA and a JD from the University of Southern California.