2023 Grocery Industry Icons & Innovators
Chief Analytics Officer & Managing Director, wiq
Amitabh Mall was appointed Chief Analytics Officer in July 2021 and leads the advanced analytics agenda for Woolworths Group. In this role Amitabh is responsible for leveraging the power of data and analytics to help our teams and partners serve our customers better. He is concurrently also the Managing Director of wiq where he is building a globally leading retail analytics capability by combining the best of Quantium data science and product capabilities with the retail experience in Woolworths Group.
Prior to this, Amitabh was a Senior Partner & Managing Director at Boston Consulting Group (BCG) where he most recently led their Consumer and Retail practice in Asia-Pacific. In a career spanning 20 years at BCG, Amitabh advised leading retailers and consumer companies across Australia, North America and Asia. He has worked extensively in the area of transformation, powered by digital and analytics capabilities.