Aimee Becker

SVP, Global Strategic Advisory


As the leader of Daymon’s Global Strategic Advisory, Aimee has been the cornerstone to supporting over 50 retailers in building successful Private Brand programs. With a focus on strong strategy creation with a constant lens to flawless execution, she ensures the Private Brands she helps drive are positioned and managed for long-term growth. The Global Strategic Advisory team supports these efforts and consists of seven complementary and collaborative teams – Insights & Analytics, Retail Transformation, Brand Strategy, Category Solutions, Creative Services, Integrated Marketing and QA/WIC.  

Aimee started her career with Daymon in 2010 and possesses over 25 years of CPG industry experience in strategy, branding, and marketing. She joined Daymon from Boom! Creative Development, where as a Marketing Director she managed all product development and branding initiatives for several domestically and internationally distributed beauty product lines. Additionally, she brings experience across strategy, brand management and marketing from her roles at Revlon, Jane and Company, and Coty Beauty. In her early career, Aimee built strong analytical and category management skills from working at Information Resources Inc. and Motts. Aimee earned her Bachelor of Science degree in Entrepreneurial Studies and Marketing from Babson College. 

Aimee is consistently requested by top industry publications to share her insightful perspective and knowledge of the state of Private Brands. At Daymon, Aimee serves as an advisor to senior executives and sits on the board of the Daymon/Yonghui JV. She is also a member of the FMI Research and Education Committee and is frequently recognized for her expertise, most notably as a Griffin Report Women of Influence in the Food Industry inductee (2015) and Progressive Grocer Top Woman in Grocery (2014, 2017, 2019).