Chief Global Digital Consumer & Customer Experience Officer, Kellogg Company
Julie Bowerman has over 20 years of CPG experience in a variety of marketing, commercial, and digital roles. Julie is currently Chief Global Digital Officer of Kellogg’s with responsibility to build and lead the transformation of Kellogg’s online ecommerce business and brand digital experiences. Prior to Kellogg’s, she was the SVP of Global Ecommerce and Digital Engagement for Hain Celestial, a leading global organic food and personal care company. Julie was GM of Hain’s ecommerce business which included accountability to the P&L, customer relationships, digital marketing, and brand experience across their portfolio of 55+ brands.
Prior to Kellogg’s and Hain Celestial, Julie spent most of her career at Coca-Cola. Her most recent role at Coca-Cola was Global Vice President of Shopper Marketing and eCommerce, where she was responsible for the strategy and execution of Coke’s global ecommerce business and shopper marketing capability. Previous to that role, she built Coca-Cola’s US ecommerce business where she was accountable to develop Coke’s US ecommerce vision and strategy as well as run and manage the P&L. Julie also led digital marketing for the Coke portfolio and started their loyalty and CRM program known as My Coke Rewards. Her early years at Coke included traditional CPG roles in brand marketing, customer management, and commercial strategy and execution.
In addition to her professional roles, Julie serves of the board of 48in48, a social entrepreneurship organization that provides volunteerism, education, and awareness to small 501c3 organizations. She also serves on the advisory board of OTHRSource, a tech start-up that brings together great brands and people to provide an innovative way to win in retail merchandising.
Julie lives in Atlanta with her husband Greg and daughter Reilly. She has her undergraduate degree from the University of Dayton, post-graduate degree from Michigan State University, and executive education from Harvard University. She loves to play tennis, travel the world, and be a great mom that can balance it all.