Founder & CEO, Shopperations
Olga Yurovski spent more than 15 years in the CPG and consumer electronics industries working in Brand Management, Product Development, Category Management, Consumer Promotions, and Shopper Marketing roles.
Her corporate career helped her uncover opportunities to make marketers’ jobs more efficient and data-driven by standardizing and automating planning processes and enabling robust post-promotional analytics.
In 2014, she invented Shopperations, a collaborative, cloud-based software that does just that. Today, Shopperations helps clients like Conagra Brands, General Mills and Mars Wrigley recover productivity, bring transparency and accountability to their shopper marketing teams, and better align them with brands, sales, finance and agency partners.
Olga is originally from Ukraine, earned her MBA at Thunderbird, and currently lives in Cincinnati, OH.
Olga regularly speaks at industry conferences, blogs about challenges of CPG marketing industry, and in 2018 published an e-book “How To Build Modern Shopper Marketing Capability.”