In her current role, Jola consults with many US and global clients, looking at disruptive shifts and forces to make sense of the future (and Jola is obsessed with the future). Jola studies US and global consumers, as well as disruptions and innovation, around the world, to guide her clients on how to connect with today’s and tomorrow’s consumers, to pin-point high growth areas and tailor marketing strategies to future proof their business. Jola's category expertise includes retail, technology, media & entertainment, personal care/beauty/fashion, health, consumer packaged goods, PR and marketing.
GfK connects data and science. Innovative research solutions provide answers for key business questions around consumers, markets, brands and media – now and in the future. As a research and analytics partner, GfK promises its clients all over the world “Growth from Knowledge.”