Industry Manager, CPG-Retail, Facebook
Carlos Helps Brands Sell More Products: Carlos leads the US CPG-Retail team at Facebook where he consults with Grocers, Drug Stores, Mass and Club retailers on using mobile to grow sales both in-store and online. Carlos and his team also build Shopper Marketing programs that drive deeper partnerships between CPGs and CPG-Retailers. By connecting data with machine learning technology, the solutions Carlos and his team develop add convenience to shoppers' lives, while driving measurable business results, helping to create a zero friction future. Prior to Facebook, Carlos was a television sales leader at Univision Inc., where he coached brands on tapping the explosive and often under-served US Hispanic audience. Before that he created television and print ads for the award winning “Priceless” campaign as part of Mastercard's North America Brand Building group. Carlos attended Georgetown University's McDonough School of Business where he studied Marketing and Studio Art. He splits his time between New York City and Connecticut with his wife Luna, daughter Elle and Burmese cat Neezle.